In the wake of Netflix’s recent success with original program ‘House of Cards,’ and with the video streaming site’s recent partnership with DreamWorks Animation for an animated children’s series, Amazon has announced plans for its own first original content for children.
Amazon Studios has approved a pilot for an animated series to be co-produced by the creators of “Blue’s Clues,” and the “Arthur” and “Curious George” books series. The pilot, which will be called “Sara Solves It,” will be streamed on Amazon Prime Instant Video and will be available on Amazon Instant Video and LoveFilm Instant in Europe.
“Sara” will follow Sara and Sam, a brother and sister duo, as they try to understand mysteries they encounter in their daily lives. Each “mystery” is an interactive, math-focused puzzle that the audience can solve with the characters.
“We are excited to be a part of Amazon Studios’ innovative approach of getting high-quality programming directly into the hands of parents and children,” said Carol Greenwald, senior executive producer of children’s programs for WGBH and executive producer on the pilot.
Amazon plans to approve production on 12 pilots, 6 comedies and 6 children’s programs, and will allow users to vote on which of the pilots will be ordered to series. The company’s instant video service has been aggressively seeking original content to rival Netflix’s popular streaming service, which has also recently signed a deal with DreamWorks Animation to create an animated series based on the upcoming feature “Turbo.”
Amazon also recently outbid Netflix for exclusive streaming video on demand access to the PBS series “Downton Abbey,” FX’s “Justified,” and CBS’ “Under the Dome.”