Teen Vogue is launching an apparel collection for teens at Macy’s Mstylelab department.
The collection will be available in about 150 of Macy’s 800 stores nationwide and on Macys.com this month.
“We are very excited to be expanding ‘Teen Vogue’ even further with our collection for Mstylelab. As part of our Brand Everywhere approach, we’ve created a fashion line that really resonates with our style-obsessed audience,” said Amy Astley, the magazine’s editor-in-chief. “We’ve had terrific success with our branded mobile game, Teen Vogue Me Girl, and with our bedding collection, so apparel was the next logical step and Macy’s is the ideal partner.”
The collection features the brand’s “quirky-chic” accents, trendy silhouettes, bold prints and bright colors, and include maxi dresses, jumpsuits, printed leggings, short dresses, chambray shirts, bandeaus, shorts, bralettes, jackets and tanks. This spring, the brand will focus specifically on five trends: bejeweled, neon, sheer, vests and denim dressing. Approximately 15 new pieces will rotate onto the floor every month and will be priced from $20 to $60.
“Macy’s collaboration with ‘Teen Vogue’ is another way we are reinventing our merchandise assortment for this important customer,” said Tim Baxter, Macy’s executive vice president of fashion, lease and multicultural offices. “The collection will provide the latest trends styled to look like the innovative and eclectic pages of the magazine, and will provide a compelling new reason for Millenials to visit our stores.”
Teen Vogue, a publication of New York-based Conde Nast, launched in February 2003 and publishes 10 issues a year with the circulation of more than 1 million readers. Conde Nast is owned by Advance Publications, which owns American City Business Journals, which publishes New York Business Journal.