France’s Society of Authors , Composers and Publishers of Music (SACEM) and worldwide publishing powerhouse Universal Music Publishing (UMP) have reached international agreements with YouTube, the newest power player in the major music market, according to Music Weekly.
The agreement allows YouTube to distribute SACEM- and UMP-published music to 127 new countries throughout Europe, the Middle East, Asia and Africa, a move that will boost YouTube’s musical presence and make it easier for publications, like Billboard Magazine, which recently began factoring YouTube plays into its Billboard Hot 100 charts, to better realize what’s popular around the world.
“SACEM is proud to be the first author’s society in the world to have signed an agreement of this scale with YouTube, the world’s leading digital platform of music videos,” said CEO Jean-Noel Tronc. “This contract bears witness to our commitment to increasing both the visibility of works and the remuneration of our members, and of those of our partner UMP, with a major internet service, YouTube, the number one vector for discovering works on the internet.”
“The digital market can only flourish if creators receive fair remuneration delivered through efficient and innovative licensing solutions,” added UMP chairman and CEO Zach Horowitz.
One country that won’t be affected by the agreement is Germany. The European nation’s largest music royalties collection agency, GEMA, has been at odds with YouTube since April 2009, and recently broke off all negotiations over proper royalty rates and tenets concerning intellectual property and copyright law.