Conde Nast Entertainment’s expanding digital platform already includes popular titles like GQ and Glamour. Newly added to the roster, Vogue, the company’s flagship publication and the fashion bible for millions of fashionistas worldwide.
CNE will launch the new Vogue video channel, the third in the company’s new digital video network, this month, aided by a TRESemme sponsorship. Programming for the channel will include six original series inspired by the iconic brand. The channel will be available across all platforms, including the official Vogue video site and YouTube channel and syndication through partnerships with AOL, Yahoo!, Twitter, Dailymotion and Grab Media.
“Our Vogue channel will offer viewers a diverse selection of fashion and lifestyle programming that brings the unique and influential perspective of the brand to new formats and platforms,” CNE president Dawn Ostroff said.
“Unilever is thrilled to partner with Vogue on the launch of their entertainment channel,” said Gail Tifford, Unilever’s senior director of media for North America. “This represents a great opportunity for TRESemme to connect with our consumers via this iconic brand and to reinforce our beauty credentials through this foray into video content.”
The Vogue program lineup will include Voguepedia, Vintage Bowles, From the Vogue Closet, Elettra’s Goodness, Beauty Mark With Hanneli and Vogue Weddings, all of which will debut throughout May.