In an age when the street style outside of Fashion Week draws just as much attention as the style going down the runways, fashion blogs are anything but a hot commodity.
Today, anyone with basic photography skills (and a semi-inflated sense of their own style) can take to the internet to document every fashion triumph for the world to applaud. Successful fashion blogs oftentimes end up launching careers and bringing exposure to bloggers who manage to carve out a niche among the fashionista set.
Here are three successful and well-known fashion blogs and the reasons why they manage to stand apart from the rest:
outfitting oneself in a sartorially offensive mode that may result in repelling members of the opposite sex. Such garments include but are not limited to harem pants, boyfriend jeans, overalls (see: human repelling), shoulder pads, full length jumpsuits, jewelry that resembles violent weaponry and clogs.
– Leandra Medine
Helmed by the whimsical Leandra Medine, Man Repeller is a fashion blog that doesn’t concern itself with men’s reactions to women’s fashions. Baggy hammer pants? Androgynous fashion? Neon lips? All fair game at Man Repeller.
”Good fashion is about pleasing women, not men,” Medine has said. ”So as it happens, the trends that we love, men hate. And that is fantastic.”
Man Repeller’s success is not merely a testament to Medine’s great personal style, but also should be credited to her humorous writing style and conversational tone. Recognized as one of TIME‘s “25 Best Blogs of 2012″ and named “Best Overall Blog” of that year’s Bloglovin Awards, Man Repeller is worth bookmarking because Medine’s unique stylings and the community of commenters and followers will inspire you to make a little extra effort getting dressed in the morning.
The Sartorialist is a New-York based fashion blog run by photographer Scott Schuman, who just might be the pioneer of online fashion blogging as we know it. After resigning from a fashion sales position in 2005 to take care of his daughter, the photography-enthusiast began carrying around a digital camera to capture the noteworthy outfits on New York’s well-dressed streets. As the blog began to draw more and more traffic, Schuman launched two books showcasing the best looks, began collaborations on several ad campaigns, and began contributing to numerous esteemed fashion magazines.
“I thought I could shoot people on the street the way designers looked at people, and get and give inspiration to lots of people in the process” Schuman has said. “My only strategy when I began The Sartorialist was to try and shoot style in a way that I knew most designers hunted for inspiration.”
The success of The Sartorialist should be credited to Schuman’s beautifully shot fashion stills which are rarely accompanied with any text at all. The blog’s Press tab reads like a who’s who of fashion’s most revered publications, and includes several international rags like British Vogue, GQ Japan and L’Officiel Hommes. Despite the blog’s sparse editorial aspect, viewers often chime in in the comments and share their reactions to the fashions presented.
UK blogger Susie Bubble has two trademarks: one her signature disheveled topknot, the other her quirky, unorthodox fashion pairings. The 27-year-old (whose real surname is Lau) reaches approximately 30,000 pairs of eyes each day on her blog Style Bubble where she posts her daily outfits and peruses the comments of her legions of dedicated fashion followers. “I started to blog about everything I was passionate about, and about my own outfit experimentations,” the London-based blogger told The Guardian. Bubble who posts an average of three times a day.
Lau’s blog has such a strong following on both sides of the pond because of the variety of her posts. She offers DIYs, personal musings and fashion observations while also spotlighting young up-and-coming talent. The self-proclaimed “fashion-outsider” is one of the first to be recognized by the industry, and has been invited to sit in the front row at Fashion Week among the fashion industry cognoscenti.